Baked daily. Disappear just as fast

Waterloo Cookie Shop

Haydn Rutledge had the perfect cookie in his childhood, and fuhgeddaboudit…he couldn’t find anything like it anywhere. So he went rogue, perfected his own recipes, and now runs Dough Joe Bakery, a small-batch operation serving strong coffee and killer cookies that don’t stick around long.

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How we became Waterloo’s cookie connection

Haydn Rutledge has always been a little rebellious. When nothing on the shelves lived up to his childhood cookie memories, he decided to take matters into his own hands.

After attending culinary school at Fanshawe College and spending years working in restaurant kitchens, Haydn started experimenting off the clock. Nights, weekends, days off…batch after batch after batch until he built a cookie recipe that finally hit the mark: soft, thick, flavour-packed, and worth every bite.

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it didn't stay a secret for long...

It didn’t stay a secret for long. Friends told friends. Orders increased. People kept coming back for “just one more.” Before Hadyn knew it, his side project turned into an underground favourite, and Dough Joe Bakery became the unofficial front for the best cookies and coffee in Southwestern Ontario.

Now, Haydn runs the operation full-time. Let’s just say it’s a perfectly innocent cookie shop. The batches are still small. The quality is still unmatched. And once you’re in? You’re family, and family always gets the good stuff. 

The Dough Joe Bakery

How to get the goods

Every Dough Joe product is a hot commodity—crafted to impress and built to sell out. Nothing mass-produced, nothing overly sweet, nothing rushed, just small-batch baking and brewing with precision, care, and serious flavour. Today, the Dough Joe menu includes signature and seasonal gourmet cookies, locally roasted coffee blends, and other homemade treats for those in the know.

The code we bake by

Respect The Cookies

We create with intention. Our products solve real problems with clean design and honest materials.

Flavour without rules

We create with intention. Our products solve real problems with clean design and honest materials.

All About Connections

We create with intention. Our products solve real problems with clean design and honest materials.

Keeping It Real

What you see is what you get: honest ingredients, a story rooted in real life, and a taste that’s almost criminally good. 

Only the Best for the Family

A cookie should make your day better, plain and simple. We aim to keep the family happy with treats that always hit the mark. 

Where to Find Us

gourmet cookies near you

Buy cookies online or visit us at the St. Jacobs Farmers’ Market. You’ll also find our fresh cookies, coffee, and handmade treats at pop-up events across Southwestern Ontario. 

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